Technology
Musk says X monthly users reach 'new high'
Elon Musk said on Friday monthly users of social media platform X, formerly known as Twitter, reached a "new high" and shared a graph that showed the latest count as over 540 million.
Musk's post on X about the user figures comes as the company goes through organizational changes and looks to boost advertising revenue which has dropped in the recent month.
𝕏 monthly users reach new high in 2023 pic.twitter.com/trqLGBEvvA
— Elon Musk (@elonmusk) July 28, 2023
It is also the latest in a series of comments from X's executives claiming strong traction in usage, after Meta Platforms launched a direct competing platform called Threads on July 5.
Twitter had 229 million monthly active users in May 2022, according to a statement made before Musk's purchase of the firm in October. Musk posted in November that X had 259.4 million daily active users.
Since taking over, Musk has swiftly moved through a number of product and organizational changes. The company rolled out the verified blue tick as a paid service and has started sharing a cut of the ad sales with select content creators on the platform.
In May, Musk named former NBCUniversal advertising chief Linda Yaccarino as CEO of X, signaling that ad sales were a priority even as the platform worked to increase the subscription revenue.
Musk said earlier this month that X's cash flow was negative because of a nearly 50% drop in advertising revenue and a heavy debt load, without offering details.
We’re still negative cash flow, due to ~50% drop in advertising revenue plus heavy debt load. Need to reach positive cash flow before we have the luxury of anything else.
— Elon Musk (@elonmusk) July 15, 2023
-
Technology1d ago
Charging future EVs could take seconds with new sodium-ion battery tech
-
Technology1d ago
New algorithm slashes time to run most sophisticated climate models by 10-fold
-
Technology1d ago
Follow Live Science on social media
-
Technology1d ago
Tiny, transparent chip could transform your smartphone into a professional-grade camera
-
Technology1d ago
Are electric vehicles safer than gas-powered cars? Maybe for the passengers—but not for everyone else.
-
Technology2d ago
Animal behavior research is getting better at keeping observer bias from sneaking in – but there’s still room to improve
-
Technology2d ago
A look inside the cyberwar between Israel and Hamas reveals the civilian toll
-
Technology3d ago
Boeing’s Starliner is about to launch − if successful, the test represents an important milestone for commercial spaceflight