Why are the Chicago White Sox cutting 2025 season ticket prices?

With a dubious record fast approaching, it appears the Chicago White Sox are taking steps to reduce the burden on fans. Indeed, they can’t be asked in good conscience to sit through whatever it will take to get the team back to winning ways.

The White Sox aren’t good and they know it

It would be cruel not to feel some degree of sympathy for Chicago White Sox fans as the team is now on pace for one of the worst seasons seen in MLB history. That said, the franchise appears to be well aware of the situation and is seemingly acting accordingly. According to an announcement by the franchise on Wednesday, season ticket prices for the 2025 season will be cut by 10%. Senior Vice President Brooks Boyer explained the reasoning behind the decision.

“We understand where all the ticket prices are - whether it’s season-ticket prices, secondary market,” said Boyer, the team’s chief revenue and marketing officer. “After looking at that, understanding where we are organizationally, we thought it was important that it’s something that we do for our season ticket holders who have been very loyal to us.” To be clear, the practice of cutting ticket prices is not something that is common but when considering the White Sox form this season, one has to wonder whether there was any other choice.

If you haven’t been following, the White Sox now sit on a record of 29-93 after Wednesday night’s home loss to the New York Yankees, meaning their winning percentage is now just .238. Yes, that is indeed the worst record in MLB but it’s also the worst winning percentage that we’ve seen in more than 100 years. To find another team that beat that, we’ve got to go all the way back to the 1916 Philadelphia Athletics who posted a record of 36-117 (.235). As for the worst record ever, that would be the 1899 Cleveland Spiders who went 20-134 (.130).

Unbelievably, The White Sox could also break the 1962 New York Mets’ record for the most losses in MLB history when they registered a record of 39-123. Truthfully, the White Sox have been absolutely abysmal this season, even tying the record for the longest losing streak with 21 consecutive defeats which eventually led to the dismissal of manager Pedro Grifol. Sadly, it’s likely to get worse before it gets better given that the team What’s more, the team is likely to be worse down the stretch after shifting several players at the trade deadline including Eloy Jiménez, Tanner Banks, and Paul DeJong. Ultimately, it’s clear that the coming campaign won’t be better than the present one but at least fans can watch for less.