Cult Hero to Celtic Icon; The Rise of Daizen Maeda

In a team built on relentless energy and a never-say-die spirit, there is no better embodiment of those values than Daizen Maeda. The Japanese forward has become a beloved figure at Celtic Park, and his rise to cult hero status to Celtic Icon has been swift and undeniable. The man whose spirit animal is seemingly a blend between an Energizer bunny and the real Slim Shady, the winger certainly has Celtic fans standing up.

Since Brendan Rodgers took the reins after Ange Postecoglou’s departure, many wondered if Maeda would maintain the same intensity and iNFLuence he had under Postecoglou, considering the nuances in Brendan’s approach to the Game. But, true to form, Maeda hasn’t skipped a beat. If anything, he’s elevated his Game, continuing to torment defenders with his tireless pressing and sheer work ethic, making him an indispensable part of Rodgers’ setup.

In Scottish Football, the Japanese star’s ongoing torment of James Tavernier has almost become a running joke. Every time Celtic and Rangers meet, Maeda seems to have Tavernier’s number, constantly exploiting the Rangers captain’s defensive vulnerabilities. Sunday’s 3-0 win for Celtic was no exception. Once again, Maeda made Tavernier look foolish, as he skipped in front of him to score the opener, pouncing on a moment of hesitation. The sight of Maeda breezing past Tavernier has become a familiar theme in these derbies, with the winger’s relentless pressing and sharp movement exposing Tavernier’s defensive lapses time and time again.

What makes Maeda’s appeal to the Celtic fans so unique is not just his contributions on the pitch—though his goals, assists, and relentless running are certainly critical—but also his infectious personality off it. Last season, he left fans in stitches when he cast his vote for Matt O’Riley as Celtic’s Player of the Year. His reason? Not O’Riley’s stellar midfield performances or his footballing IQ—but because, in Maeda’s words, “he’s very handsome.” It was a moment that perfectly captured Maeda’s down-to-earth character and humour, instantly endearing him even more to the Celtic fans.

Daizen’s ability to seamlessly adapt to Rodgers’ system while maintaining his high standards of play speaks volumes about his importance to the team. Under Rodgers, who demands tactical flexibility and positional discipline, Maeda continues to thrive in multiple roles—whether leading the line, working tirelessly on the wings, or tracking back in defence. His selfless running and tactical intelligence make him the kind of player every manager dreams of having.

But it’s not just his versatility that makes Maeda special. He has the knack for scoring pivotal goals at critical moments, contributing in the biggest Games. His pressing forces mistakes from even the most composed defenders, creating chances and opportunities where none should exist. And when he’s not scoring, he’s tirelessly setting the tone for Celtic’s high-intensity Game, dragging his teaMMAtes and the crowd into the battle.

Of course, Daizen isn’t everyone’s cup of tea. Some fans bemoan his inconsistency when it comes to his final ball or decision-making in key moments, which can frustrate even the most ardent supporters. There are times when his breakneck speed and energy get ahead of his ability to deliver the perfect cross or make the right pass. But the reality is, if Maeda were the complete package—blending his relentless pressing with flawless technical ability—he simply wouldn’t be plying his trade at Celtic. His rawness is part of the appeal, and it’s precisely why he’s still a part of this team. That edge of unpredictability and room for improvement makes him a rare gem in a squad that is constantly evolving.

In a city that demands hard work and heart above all else, Maeda delivers in spades. This has made him not just a cult hero, but a modern-day Celtic icon.