Celtic Release New Adidas Originals Line

Celtic have released a new Adidas Originals line less than 48 hours after their embarrassing 7-1 defeat at the hands of Borussia Dortmund on Tuesday evening.

It was a harrowing night for the Hoops in the UEFA Champions League, with the German giants punishing them for every error.

Dortmund overrun Celtic in every department and refused to let up, even though they were 5-1 up at the break.

Since the loss, the club have been radio silent on social media until this morning, when they released a new Adidas Originals line.

Initial photos of the release surfaced in August, and it was officially unveiled today:

💚 Bold, nostalgic styles 💛

adidas Originals x #CelticFC on sale now🍀

— Celtic Football Club (@CelticFC) October 3, 2024

Modelled by club legend Mikael Lustig, the collection features a track jacket, hoodie, joggers, long-sleeved jersey, and short-sleeved T-shirt.

The jacket, hoodie, and jersey each cost £85, while the joggers come in at £75. The T-shirt is £40.

This latest release comes as Celtic looks set to extend their current deal with Adidas, which expires next summer.

The partnership between the German Sportswear manufacturer and the Scottish Premiership champions has been a major hit. In 2023, the Hoops broke into the brand’s 20 best-selling clubs, generating a hefty £29 million (€34 million) in kit sales alone.

Adidas will hope this latest Originals release can further boost their revenue as the partnership looks set to continue.