Camila Cabello / Playboi Carti: “I LUV IT” Observe Evaluate

The pop star lab has their work minimize out for them this time. Their mission: Persuade the world that Camila Cabello is fairly cool and likewise form of a goofball. They put of their additional time hours and got here up with “I Luv It,” a deranged concoction (produced by El Guincho and Jasper Harris) the place Camila chants frothy nothings over a beat that splices a considerably primary membership pop bounce with a fucked up use of a pitch-shifted pattern of Gucci Mane’s “Lemonade.” It fails its mission, but in addition, it’s the one Camila Cabello tune that I’ve come throughout that has made me really feel something apart from full apathy. And whereas fairly a couple of of the mega, mega pop stars are begging to be taken so critically, it’s good to only hear some good ol’ common costly nonsense.

That nonsense actually takes off as soon as Playboi Carti enters the gasoline station. That’s the place his scenes within the music video are shot, his most popular location of late. However as a substitute of smoking and doing elaborate handshakes and unofficial GRWM movies along with his boys, he’s principally posing and smizing for the digicam whereas Camila does choreography that appears as if she’s being electrocuted and sitting crossed-legged on high of the freezer that holds the Klondike bars and Italian ices. (They appear like they’ve by no means of their lives had a dialog.) His verse is way within the type of the Future-infused deep-voiced rambling of his 2024 singles and options. Carti commonly is wrongly accused of rapping gibberish, however towards the tip of this verse he truly does. In the meantime, within the background, Camila simply gently sways alongside, because it begins to really feel like one in all them is taking part in a prank on the opposite however I can’t inform who. Possibly it’s on us, which might be the best factor Camila Cabello may presumably do.