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That New Toys ‘R’ Us Advert Is Horrible And Extra Takes For The Week

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Image for article titled Toys 'R' Us' New AI-Generated Ad Is Truly Horrible And More Of The Week's Takes

Photograph: FromSoftware, Picture: Epic Video Games, FromSoftware / Bandai Namco, Nintendo / Kotaku, Sq. Enix, Screenshot: Playground Video Games / Kotaku

Toys ‘R’ Us—or, extra precisely, the model’s reanimated corpse—made waves this week with the discharge of an AI-generated advert that inadvertently reveals a lot about this period of widespread “enshittification.” Our piece on that, in addition to a lament for the way in which expiring licenses are killing Forza Horizon 4, a celebration of the 12 months’s finest gaming bop, and extra, all await within the pages forward.



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