Taylor Swift’s Eras Tour Kicks Off its Europe Leg With Paris Shows

Taylor Swift’s Eras Tour finally brings the biggest pop culture icon of the century to Europe from Thursday, starting with a four-night run in Paris. After selling out major arenas across four continents and dropping a new double album, the singer-songwriter returns to the stage.

Swift has broken almost every record in music, and her sixth tour is no exception. The Eras Tour, which began in March 2023, is already the first to sell more than USD 1 billion in tickets, and is expected to more than double that by the time it concludes in Vancouver this December.

What to expect when Taylor Swift and The Eras Tour go to Europe

Swifties in Paris are especially excited to hear songs off her new album, The Tortured Poets Department being performed for the first time.

Many critics have derided the 31-track album as bloated and mediocre — “a rare misstep” in the words of British music mag NME. Such blasphemy leaves her devoted faNBAse seeing red — Paste magazine felt the need to keep their damning review anonymous, knowing all too well how her fans would react.

But a few bad reviews are unlikely to lead to a cruel summer for Swift — the album sold 1.4 million copies on its first day and broke every streaming record going, reaching a billion streams on Spotify within five days.

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Some 42,000 people will see Swift in Paris before she heads on for dates in Sweden, Portugal, Spain, Britain, Ireland, Netherlands, Switzerland, Italy, Germany, Poland and Austria.

Many are Travelling a long way — around one in five of the Paris audience is coming from the United States, according to the La Defense Arena where she is performing.

Swift’s Eras Tour was last staged in Singapore, where the songstress performed six sold-out shows and dazzled the crowds with her music, shimmering outfits, and spectacular concert stages. The city was her only Southeast Asia stop, courtesy of an exclusivity deal agreed upon by her team, the Singapore Tourism Board (STB) and the Ministry of Culture, Community, and Youth (MCCY).

After concluding her Singapore gigs — where her boyfriend Kelce was spotted supporting her on two nights — Swift took a well-deserved two-month break from her intense touring schedule.

Economic juggernaut

The 34-year-old’s tour remains a money-making machine beyond the wildest dreams of promoters and venues.

Research group QuestionPro estimated that last year’s US dates generated USD 5 billion for the country’s economy. The US Travel Association said the figure may have exceeded USD 10 billion when hotel rooms, restaurants and other indirect sales were included.

The La Defense Arena says it has doubled the previous record of merchandise-sellers across its dates.

The mere mention of a London pub, The Black Dog, on her new album was enough to send a swarm of Swifties to its doors this month, potentially saving the struggling boozer. Fans tracked it down after realising it lay close to the home of British actor Joe Alwyn, with whom Swift had a six-year relationship that ended last summer.

Swift’s tell-all dissections of her love stories have been the fuel powering her global domination, and fans have been pouring over The Tortured Poets Department for cryptic clues about Alwyn, her short-but-dramatic fling with Matty Healy (lead singer of The 1975), and her current beau, American Football star Travis Kelce.

“There is something in her music that captures the adolescent desire for a poetic existence, charged with passion, danger and love,” said Satu Hämeenaho-Fox, author of Into the Taylor-Verse.

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Soukeyna, a 16-year-old fan Travelling up from southwest France for opening night, said Swift gives her “the feeling of being part of a community”.

“She’s a complete artist who writes her own words, and you really have to listen to the lyrics and understand them, which is something unique,” she added.

View the full list of the Eras Tour stops here.

This story was published via AFP Relaxnews

(Main and featured image: Suzanne Cordeiro/ AFP)

Frequently Asked Questions (FAQs)

– Will Taylor Swift’s Eras Tour be in Europe?

Yes, the Eras Tour will head to Europe on May 9, 2024, for an 18-city leg starting with Paris.

– What countries is Taylor Swift touring in 2024?

Taylor Swift will be touring in multiple countries in 2024, including Paris, Sweden, Portugal, Spain, Germany, the UK, the US and Canada.

– Who is opening for Taylor Swift in Europe?

US rock band Paramore will open for all of Taylor Swift’s Eras Tour concerts in Europe.

– Where is Taylor Swift performing in Paris?

Swift will stage her Eras Tour shows at the Paris La Défense Arena.