Connect with us


Pantsless Julia Fox debuts Velveeta-hued curls at Knicks game in dramatic hair transformation




She’s looking like a snack.

Julia Fox showed off a shocking new hair color as she sat courtside at the New York Knicks vs. Oklahoma City Thunder Game at Madison Square Garden on Sunday — and her golden curls didn’t just look like a bowl of mac ‘n cheese … Velveeta created them.

The “OMG Fashun” host, 34, stepped out in quite the bold ensemble for Easter, switching up her silvery pink hair to an orangeish-yellow hue thanks to the new Velveeta Gold hair dye ($8).

Julia Fox
Fox wore her new golden hair in noodle-like curls. GC Images
Julia Fox
The TV personality added a Velveeta purse to her ensemble. GC Images
Julia Fox
She teamed her outfit with a fuzzy yellow coat. GC Images

She went for the full mac and cheese vibe, wearing her hair in retro-style pin curls piled on top of her head that not only resembled noodles, but paid tribute to another fearless style icon.

Her hairstylist, John Novotny, told People the look was inspired by Marilyn Monroe as “a nod to one of many amazing women like Julia.”

The limited-edition hair color was “inspired by the unmistakable yellow hue of Velveeta’s supremely creamy and melty goodness,” per a press release from the brand, with Fox chosen as the first person to embody “La Dolce Velveeta.”

Julia Fox
Fox snagged courtside seats at the Knicks game. Michael Simon/Shutterstock
Julia Fox
She traded her cheese-hued jacket for a white faux fur once inside. Michael Simon/Shutterstock
Velveeta Gold hair dye
The limited-edition hair dye is available on Amazon for $7.50.

Along with her cheesy hair, the “Down the Drain” author — who showed off a platinum look during an edgy dog walk last week — sported a sleeveless white leather top covered in black paint splatters, ditching pants for a pair of white undies.

She added sheer white tights with silver pumps, wearing a very Big Bird-hued neon yellow coat off her shoulders (but swapping it out for a white one once inside the Game).

“People are always like, oh my god, your outfits are so crazy, blah blah blah, and it’s like … these aren’t outfits, they’re concepts,” Fox said in a video on her Instagram Story Sunday, adding, “tonight’s concept is Velveeta Gold.”

Julia Fox, Knicks City Dancers
The “Uncut Gems” star posed with the Knicks City Dancers at the game. Michael Simon/Shutterstock
Julia Fox
Her hair was an icy pink shade on Saturday. GC Images
Julia Fox
The author rocked a platinum look at the Pornhub Awards last week. Getty Images

For more Page Six Style …

  • See the best celebrity looks of the week in our new series, “Instantly Iconic Style”
  • Browse the best fashion and beauty products, according to celebs
  • Shop our exclusive merch

“The girls that get it, get it, the ones that don’t … they’ll get it soon,” the actress said, blowing a kiss at the camera.

In a press release, Fox added, “I love my pasta and cheese so Velveeta is an immediate yes and Velveeta Gold hair is a look I can totally get behind.”

Fox certainly has a History of switching up her hairstyle; she’s rocked blond, red, brunette and silver shades over the years along with her signature traffic-stopping outfits.

As for her good-enough-to-eat locks, watch this space to see if they stick around.