Celtic Have a Massive Online Opportunity – Will They Take It?

In the tumultuous world of social media, where platforms rise, fall, and rebrand faster than the Celtic starting eleven, Bluesky emerges as a beacon of hope. Amidst the fray, Elon Musk’s X (formerly known as Twitter) has spiralled from a hub of lively conversation to something unrecognisable—a chaos-ridden battleground rife with bots, hate speech, and a tidal wave of misinformation. As such, many Celtic fans—and fans of clubs across the globe—are looking for the next refuge, a place where they can follow their beloved team without wading through the mire.

With Donald Trump back on the political scene, and Musk’s X increasingly aligning with the more controversial corners of the internet, it’s no wonder a staggering nine million people have recently flocked to Bluesky, seeking an oasis of genuine interaction. Given this mass exodus, we believe there’s no better time for Celtic Football Club to take a leap of faith and establish an official presence on Bluesky.

X: Once a Community, Now a Cesspit

In its heyday, Twitter was a place where fans could share match-day euphoria, lament defeats, and rally around their club’s successes and missteps. Journalists, supporters, and players could engage directly, and in those interactions, a genuine sense of community flourished. But over time, X has become an unfiltered assault on the senses. Algorithms that reward outrage have replaced algorithms that reward genuine interest. Misinformation festers unchecked, and hateful content is often amplified rather than muted. For Celtic supporters, this toxicity often clashes with the values of inclusivity, passion, and unity that define the club.

We at CeltsAreHere have worked hard to build a 35,000-strong following on X, and it hasn’t come easily. But as proud as we are of our loyal fanbase, even we can’t deny that the platform’s decay has dampened the joy of engaging with supporters. There’s no longer the same thrill in sharing insights or updates when these are just as likely to be buried beneath a torrent of negativity or drowned out by spam. For those of us who hold Celtic close to our hearts, this isn’t the social experience we signed up for.

Bluesky: The Right Fit for Celtic

What makes Bluesky worth Celtic’s attention? First, it has been designed from the ground up as a decentralised network, meaning that it prioritises user control over corporate agendas. Created by Twitter’s own former CEO Jack Dorsey, Bluesky channels the best aspects of the original Twitter experience—connection, simplicity, and a focus on real community—while giving users the power to steer their own content environment. It’s a refuge, if you will, for those who still believe in the power of social media to build communities, not tear them down.

The recent surge in Bluesky’s user base to nearly 15 million might seem modest next to the vast numbers on X, but it’s enough to make it a meaningful space, especially for those seeking a platform without X’s baggage. For Celtic, being an early adopter could put the club on the cutting edge, positioning itself as a forward-thinking institution that respects the desire of its supporters for a more civilised social media experience.

Timing is Everything

The buzz around Bluesky won’t last forever, but that’s precisely why the moment is ripe for action. In the early days of any platform, it’s the voices that establish themselves first—the clubs, brands, and communities—that get the benefit of building a foundation before the wave crests. Celtic have always prided themselves on being a club that engages directly with fans and keeps an ear to the ground. By setting up an official Bluesky account now, the club has a chance to foster that same kind of vibrant, supportive community that once made Twitter great.

Of course, we’re not suggesting that Celtic abandon X altogether. But establishing a presence on Bluesky would offer a refreshing alternative for fans who find the current state of X too much to bear. This wouldn’t be a hard sell. In fact, with Celtic’s global faNBAse known for loyalty and passion, the club could easily lead the charge in creating a welcoming space for Football supporters.

Think of it as providing an option—an oasis for those who want to follow their team in peace. Celtic could still share major updates across all platforms but could bring a unique, community-first approach to Bluesky, catering to those tired of social media toxicity.

When the hype fades and the dust settles, Bluesky will remain a choice—a conscious alternative. And it’s the presence of engaged communities that will keep people returning. For Celtic to be one of the first major Football clubs to make its mark here would be more than a social media play; it would be a bold, forward-thinking move that underscores the club’s commitment to its fans.

So let’s ask the question: if Bluesky is a safe haven for supporters weary of the fray, why wouldn’t Celtic want to be there too?

And while we’re here, you can join us there too!

https://bsky.app/profile/celtsarehere.bsky.social