B83.Kevin Hart Fights “Tequila Facialitis” In New Reposado Medical Ad (Exclusive)

Not only has the multi-hyphenate launched his “Acting My Age” stand-up tour this month, today he also debuts Gran Coramino Reposado — the third variety from the best-selling tequila brand he co-founded with 11th-generation tequila maker Juan Domingo Beckmann. And there are also Hart’s recently announced television and film projects through his Hartbeat media company: Fight Night: The Million Dollar Heist and his Celebrity talk show Hart to Heart, now in its fourth season and featuring such guests as Ben Affleck and Cynthia Erivo that just premiered on Peacock.

“I’m a firm believer in hard work,” Hart tells The Hollywood Reporter. “I’m also a system and schedule guy and operate around rules for myself.” It’s this mentality that has propelled Hart to mogul status. Gran Coramino’s ranking as a “top five tequila category growth driver since launch” according to Nielsen xAOC, is no small feat, especially given the deeply over-saturated Celebrity wine and spirits marketplace.

And it’s that sting-free, ultra-suave profile that inspired Hart to create “Tequila Facialitis,” an original medical parody ad accompanying the launch and debuting exclusively on THR, where consumers are stuck with that aforementioned gasoline-flavored tequila face until they get a taste of Reposado and are instantly cured. “The concept is no face/no trace, meaning there’s no trace of anything bad here and your face should be a representation of that,” he adds.