Amazon announces Prime Day 2024 dates: Get ready for the 10th annual sale

The prime time for summer shopping is nearly here.

On Tuesday, Amazon announced that its highly anticipated annual Prime Day is returning this July, once again bringing two days of sizzling sales.

And if previous years are any indication, the deals will likely span categories ranging from home and tech to beauty and fashion.

When is Prime Day?

Prime Day 2024 will run from July 16 to July 17.

What is Prime Day?

The two-day shopping event offers countless can’t-miss deals for Amazon Prime members. If you’re not already a subscriber, don’t sweat it; it’s free to sign up for a 30-day trial in time to start shopping. (In addition to the mega-retailer’s famous two-day shipping, you’ll also get access to perks like Prime Video, Amazon Music and more.)

Deals to expect

While we’ll have to wait for the official kickoff to shop the major markdowns, Amazon’s sale section is already brimming with bargains. Below, get a head start on shopping with a selection of star-loved items from Amazon’s current deals.

Cozy Earth Bamboo Joggers

Cozy Earth makes a slew of Oprah’s “Favorite Things” — including these buttery soft joggers she praised on her famous roundup.

“I’m a sucker for anything that feels like a second skin,” she raved of the “super soft” loungewear in 2020.

Nurse Jamie Uplift Massaging Beauty Roller

Kyle Richards shouted out this portable beauty tool in an Amazon livestream, calling it a “miracle wand.”

Samnyte Hair Wax Stick

Alix Earle included this frizz-fighting stick in her picks for last year’s Prime Day — and several of our editors swear by it too.

Hero Cosmetics Mighty Patch

Earle’s Prime Day picks from last year’s sale also included these pimple-fighting patches, which she once dubbed her “ultimate skin hack” in a TikTok caption.

Apple AirPods (2nd Generation)

Deals on Apple AirPods? We’re all ears.

L’Oréal Paris True Match Lumi Glotion

Thinking of trying out a tinted moisturizer this summer? Now’s the time to glow for it. Kendall Jenner and Eva Longoria have both used this on-sale bronzer for red carPets, while Martha Stewart’s makeup artist Daisy Foye told People she uses it on the octogenarian icon “every day.”

Dyson V8 Cordless Vacuum Cleaner

Shoppers searching for discounted house products can clean up on Amazon right now, thanks to a limited-time deal on this Dyson vacuum.

The over-25%-off find’s won a rave review from “RHONY” alum Dorinda Medley, who told us she’s “obsessed” with it.

Levi’s 501 Original Shorts

Levi’s classic denim has a long list of A-list fans, from Kylie Jenner and Hailey Bieber to Olivia Wilde and Elsa Hosk — and Page Six’s own editors live in their Levi’s, too.

Apple AirTag 4 Pack

Keep track of your valuables with Apple’s on-sale AirTags.

L’Oréal Paris Voluminous Noir Balm Volumizing Mascara

Kyle Richards sings this mascara’s praises on the regular, even calling it a “miracle” on Amazon Live last year.

Keurig K-Classic Coffee Maker

Getting energized for Prime Day shopping? Score savings on coffeemakers from Celebrity fave Keurig.

Why Trust Page Six Style Shopping

This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable Celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carPet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.