Technology
YouTube to remove some ad controls for creators
YouTube is making some important changes to its ad controls available to creators. Starting in November, the platform will drop individual ad controls in YouTube Studio for pre-roll, post-roll, skippable, and non-skippable ads on new videos.
The news was revealed through a support document from the company bylined by “Rob,” a member of the YouTube team. The new changes will allow creators to choose between having ads before or after a video on or off. If creators choose to have ads, YouTube will choose whether to show pre-roll, post-roll, skippable, or non-skippable ads "when appropriate."
“Most creators shouldn’t notice a change as they already have many of these ad formats turned on by default,” Rob said. “In the last year, for long-form videos that were enabled for monetization at the time of publishing, more than 90 percent of videos had pre-roll, post-roll, skippable, and non-skippable ads turned on.”
Read: China's Tencent debuts large language AI model, says open for enterprise use
This would come as a disappointment for many creators who wanted to have more control over which ads they wanted their viewers to see.
YouTube is also introducing a few new ad options for mid-roll ads for live streams, where creators will be able to see a 60-second countdown before an ad appears, with an option to skip that ad if they don’t want to interrupt the stream. Moreover, creators can also delay the mid-roll ads for 10 minutes. With long-form videos, YouTube says creators will be able to choose to have automated mid-roll ad breaks and manually selected ones.
The company is working with better ad controls for its platforms with 30-second unskippable ads on connected TVs and disabling videos for people using adblockers.
-
Technology1d ago
AI harm is often behind the scenes and builds over time – a legal scholar explains how the law can adapt to respond
-
Technology1d ago
Awkwardness can hit in any social situation – here are a philosopher’s 5 strategies to navigate it with grace
-
Technology1d ago
No need to overload your cranberry sauce with sugar this holiday season − a food scientist explains how to cook with fewer added sweeteners
-
Technology2d ago
There Is a Solution to AI’s Existential Risk Problem
-
Technology3d ago
Public health surveillance, from social media to sewage, spots disease outbreaks early to stop them fast
-
Technology3d ago
Why a Technocracy Fails Young People
-
Technology3d ago
Transplanting insulin-making cells to treat Type 1 diabetes is challenging − but stem cells offer a potential improvement
-
Technology3d ago
Should I worry about mold growing in my home?