What brand of shirt is Viktor Hovland wearing at the Masters 2024?

Hovland is looking strong at his fifth Masters appearance. He is at the top of the leaderboard early doors at Augusta National, but people are talking more about his shirt than his Golf Game.

The 26-year-old is styled out by the Swedish clothing company J. Lindberg. The company’s website describes Hovland’s shirt: “Our signature KV Golf Polo is one of the best-performing styles round after round. This season, bolder is better- it features the iconic JL logo across the back and an embroidered logo on the collar, as well as an all-over eye-catching digital print in a watercolor design that’s exclusive to this season’s Tour Collection.”

The J.LINDEBERG company was founded in Stockholm in 1996 according to their website. They offer products for consumers leading a contemporary and active Lifestyle. It’s definitely a style for the modern, upbeat crowd.

You have to be a great Golfer with a ton of confidence to play with a shirt like that. It’s almost reminiscent of John Daly and his stylish Golfwear. Hovland is looking great out there and he’s not worried about whether or not you like his shirt.

So tomorrow what? We’ll keep you posted when we see what the young Norwegian decides to go with tomorrow. He might have to cover up a little bit then next couple of days due to the weather. We’ll have to see if the Swedish company has any outerwear that’s as flashy as their polos.

Hovland is definitely out-playing and out-styling his playing partners on Thursday; Tiger Woods and Xander Schauffele. We’ll see if his good luck and great play keeps going for the rest of the day.