Just launched, and already in a Prime Day fitness tracker deal? Has Samsung lost it?

Stop me if you've heard this one before — a huge tech company starts to produce more rugged smartwatches, and slaps a bright orange band on it, too.

No, I'm not talking about the Apple Watch here, Samsung's Galaxy Watch Ultra, which debuted just a few months ago, is already seeing a price cut ahead of Prime Day.

Amazon is offering the Samsung Galaxy Watch for $548.49 right now, a price drop of 16% (over $100).

Better yet, it's the LTE version of one of the best fitness trackers around, so you can take calls and respond to messages while your phone is at home (so long as your carrier has a data plan to take advantage of it).

It's also cheaper than we've seen it at Amazon, making this a big deal for anyone planning an ultra marathon in the next few years.

Samsung Galaxy Watch Ultra: was $649 now $548 at Amazon US

Save over $100 on this rugged Samsung fitness tracker that features Wear OS for a dense app ecosystem, 2GB or RAM and 32GB of onboard storage, and a huge battery that can run you up to 100 hours. The Quick Button is customizable, too, so you can use it to trigger a certain workout and get going more quickly.

View Deal

• Read our Amazon Prime Day science deals page for big discounts on the best health and fitness kit and science gear as we enter the summer sales event.

Samsung took some hits from the public when it unveiled the Samsung Galaxy Watch Ultra, and it's hard not to look at it and see Apple's own Ultra version of its Watch.

Still, the Samsung Galaxy Watch Ultra cuts a more stylish shape in this writer's humble opinion, while smartly borrowing its rival's best features like a customizable 'Action', sorry, 'Quick Button' which can be used to trigger specific workouts or launch other apps.