Celtic Set for Worldwide Exposure; 3 Things Set to Change Under Adidas

Following the news that Celtic will join Adidas’ elite tier from the 2025-26 season [FootyHeadlines], fans are eager to know what this prestigious upgrade means for the club and its supporters. Adidas organises its sponsored football teams into various levels, with the elite category sitting firmly at the top. This designation guarantees that Celtic will receive special treatment and a host of benefits that will set them apart from clubs in lower tiers.

Bespoke and Authentic Kits

One of the standout perks of becoming an elite club is the production of bespoke, authentic kits. While Celtic fans have already enjoyed high-quality kits under the current B Premium tier, this promotion will elevate their gear to the highest standard Adidas has to offer. Elite clubs receive the brand’s Heat.Dry Technology in their matchday kits, designed to keep players cool and dry.

Fans can also expect the introduction of more specialised third kits, often referred to as “Lifestyler” kits. These third shirts, which typically feature Adidas’ retro Trefoil logo, are aimed at bridging the gap between Sportswear and streetwear, offering a stylish option for fans both on and off the terraces. These limited-edition designs are often eye-catching and become collector’s items.

Enhanced Marketing and Global Visibility

As part of the elite tier, Celtic will become a focal point in Adidas’ global Football strategy. This means increased marketing campaigns and visibility for the club, not only in Scotland but across international markets. The move will likely coincide with greater exposure in Adidas stores, online platforms, and global retail channels, further solidifying Celtic’s brand as a major player on the world stage.

Adidas will also invest in campaigns specifically tailored to Celtic, focusing on the club’s rich history, fan culture, and unique identity. Expect to see Celtic feature prominently in Adidas’ global football marketing, alongside the likes of Real Madrid and Bayern Munich.

Financial Boost

Financially, this step up is also significant. Elite clubs enjoy greater commercial deals and resources from Adidas, giving Celtic a boost in terms of revenue from merchandise sales. We await official confirmation of Celtic and Adidas extending their current deal which comes to an end in June next year.

Ultimately, being an elite Adidas club is about more than just the kits. It signals Celtic’s place among Football’s upper echelon, where Adidas dedicates its top resources, Technology, and innovation. The club will now be treated like one of the brand’s crown jewels, benefitting from the same attention as European heavyweights.