All of SEVENTEEN Members’ Biggest Luxury Ambassadorship Deals Till Now

K-pop celebrities have turned out to be some of the biggest fashion iNFLuencers and beauty ambassadors in recent times. And especially in the luxury brand space, no one comes close to stacking up deals quite like the K-pop stars. While BTS and BLACKPINK are the cream of the crop, another boy band that’s going full steam in attracting luxury names is SEVENTEEN, whose members have since snagged some of the biggest brand deals as ambassadors over the years.

With their gorgeous faces plastered on brand campaigns, magazine covers and billboards, it’s safe to say that they’ve become the golden child of high-end fashion. While SEVENTEEN has minted some really cool brand deals as a group, each member has also bagged ambassadorship roles with their own popularity and iNFLuence. Let’s break down SEVENTEEN members’ biggest luxury brand deals till now.

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As the Hallyu wave continues to grow exponentially, brands are making the most of South Korean celebrities’ impact on the masses. Ever since their 2015 debut, SEVENTEEN has excelled in everything from songwriting and choreography to singing, rapping and dancing – establishing their reputation as the K-pop industry’s self-producing idols. As the thirteen-member group inches towards global stardom, brand deals are beginning to pile in. Here’s a breakdown of the members’ luxury portfolio.

SEVENTEEN members’ biggest luxury ambassadorship deals

Vernon: Kenzo

SEVENTEEN’s Vernon was named Kenzo’s first-ever global ambassador in 2023. The partnership has perfectly brought out the synergy between Vernon’s unique style and Kenzo’s iconic designs to the world. The artist has fronted campaigns for the brand’s clothing and shoe line, in addition to representing them at runway shows across the globe.

Mingyu: Bulgari, L’OCCITANE

All eyes are on the 26-year-old rapper and SEVENTEEN’s “face of the group” Mingyu as he was recently appointed as the local ambassador of Bulgari. Mingyu isn’t the first K-pop Celebrity to represent the brand. BLACKPINK’s Lisa, who’s also one of BULGARI’s ambassadors, was seen buddying up with Mingyu at the brand’s studio event in Seoul recently. The buzzworthy duo stole the show with their fashionable aura as the crowd startled on.

Mingyu has done endorsements for the cosmetics brand Lancôme, modelled for Calvin Klein as well as attended Dior shows at his fashionable best.

With his incredible star power on the rise, Mingyu was named L’OCCITANE’s first-ever brand ambassador for Asia. By bringing in a K-pop star, the French beauty brand aims to expand its footprint to a broader audience in this dynamic region.

Talking about the partnership, Irene Goh, Managing Director of L’OCCITANE Asia-Pacific, stated, “Together with his charisma and authenticity, we see MINGYU as a perfect match for our brand. We are very excited to be working with MINGYU and hope this partnership will inspire everyone to experience the luxury of taking time with L’OCCITANE.”

S. Coups: SOME BY MI.

 

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SEVENTEEN’s leader S.Coups is the first exclusive model for SOME BY MI, one of the biggest Korean skincare brands. The artist has starred in a number of pictorials for the brand’s new product releases, flaunting his glass skin and youthful glow.

Jeonghan: Banila Co.

Singer Jeonghan is the next one to jump on the luxury bandwagon. The K-pop star represents the skincare brand Banila Co. He’s everywhere on the brand’s special media pages, glowing like a star in their latest product campaigns as well as events.

 Joshua: Givenchy Beauty, Barrie

The French fashion house Givenchy added Joshua to their list of K-pop ambassadors in 2023. The artist, alongside fellow ambassadors like Monsta X’s Hyungwon and TWICE’s Nayeon, will be promoting the brand’s signature lipsticks, fragrances, loose powder and other latest beauty launches.

Moreover, he was also announced as the newest brand ambassador for Scottish cashmere brand Barrie. He also graced the BARRIE x Sofia Copolla collection launch, looking elegant in an all-black attire.

Wonwoo: Huxley

Are you a K-beauty fan? Then you have to try out Huxley. Wonwoo has been modelling for Huxley’s bestselling body and handcare products since 2022. From their priming essence as well as lip balm to scents and more, Wonwoo has marketed the brand’s star products with his magical appeal. The beauty brand always captures him in his true essence and fans love that.

Seungkwan: LANEIGE’s NEO line

 

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Boo Seung-kwan aka Seungkwan is the ambassador of Laneige Korea’s NEO line alongside bandmate Joshua. The skincare brand did a stunning photoshoot with both the stars and it broke the internet. Fans couldn’t take their eyes off the soft skin texture of these Hallyu stars.

 Dino: Bioderma

Dino’s gorgeous visuals and glowing skin have definitely led to an uptick in sales of Bioderma products. Dino forged his first solo brand deal with Bioderma, a popular European brand known for using top-quality products. From their cleansers, face washes and more, Dino has led campaigns for many of the brand’s latest launches.

With such amazing collaborations, we can’t wait for all SEVENTEEN members to further build their luxury portfolios.

(Hero and feature image credit: saythename_17/ Instagram)

Frequently Asked Questions (FAQs)

• Is Seventeen K-pop group famous?

SEVENTEEN is climbing the popularity charts every year. According to the Korea Brand Reputation Research Institute (which evaluates how famous and loved K-pop groups are), SEVENTEEN bagged the second spot in the 2023 popularity rankings, right after BTS.

• How many members does SEVENTEEN have?

The band has 13 members, namely  S.Coups, Jeonghan, Joshua, Jun, Hoshi, Wonwoo, Woozi, DK, Mingyu, The8, Seungkwan, Vernon, as well as Dino.

This story first appeared on Lifestyle Asia Singapore