YouTube to let creators share exclusive Shorts with their premium subscribers

YouTube is launching a new version of Shorts for members who can share exclusive Shorts with their premium paying subscribers. Subscribers will have access to additional content, along with other membership perks.

Members Only Shorts on YouTube is aimed at attracting other users to sign up for a paid membership, which will not only include premium content but also special announcements, product drops, and limited-time deals. Creators can use this platform for Q&As, behind-the-scenes looks, or clips of upcoming content.

YouTube launched this new version right after its comPeting rival, TikTok, opened up subscriptions for all creators to make exclusive content for paying subscribers. YouTube Short creators will similarly have the option to select the option for 'members only' after they upload content on the platform.

The short video-making website is encouraging creators to keep Shorts more organic and public, while exclusive content like private activities should be reserved for premium subscribers. According to YouTube, Shorts averages over 70 billion daily views, while monetizing videos from over 25% of channels in YouTube’s Partner Program .