Technology
Twitter to expand permitted political advertising
Twitter Inc on Tuesday said it would expand the types of political ads allowed on the social media platform, an apparent reversal of its 2019 global ban on political ads, as the Elon Musk-owned company seeks to grow revenue.
The company tweeted it would also relax its advertising policy for "cause-based ads" in the United States, and moving forward would align its advertising policy "with that of TV and other media outlets."
Twitter banned political ads in 2019 after it and other social media companies like Facebook faced widespread criticism for allowing election misinformation to spread across its services. It also restricted ads related to social causes.
"We believe political message reach should be earned, not bought," tweeted Jack Dorsey, Twitter's then-chief executive, in announcing the move.
Since Musk took over Twitter in late October, corporate advertisers have fled in response to the Tesla CEO laying off thousands of employees, reversing the permanent suspension of former US President Donald Trump and rushing a paid verification feature that resulted in scammers impersonating publicly-listed companies on Twitter.
Last month, Musk defended his deep cost-cutting measures, and said Twitter had been facing "negative cash flow" of $3 billion next year.
-
Technology13h ago
Jack Dorsey Leaves BlueSky Board and Calls X ‘Freedom Technology’
-
Technology15h ago
Exoplanet WASP-69b has a cometlike tail – this unique feature is helping scientists like me learn more about how planets evolve
-
Technology15h ago
Everyday life and its variability influenced human evolution at least as much as rare activities like big-game hunting
-
Technology21h ago
US drone warfare faces questions of legitimacy, study of military chaplains shows
-
Technology21h ago
Playing with the kids is important work for chimpanzee mothers
-
Technology1d ago
Everything You Need to Know About The US TikTok Ban
-
Technology1d ago
EV batteries could last much longer thanks to new capacitor with 19-times energy density that scientists created by mistake
-
Technology1d ago
Apple unveils new AI-focused chip in upgraded iPad Pro models