Technology
TikTok makes history as first non-gaming app to reach $10B
After reaching 1 billion monthly active users in 2021, TikTok has now become the first non-Game mobile app to generate $10 billion in consumer spending.
Previously, the record of such consumer spending resided with gaming apps such as Candy Crush Saga from King/Activision Blizzard, Tencent’s Honor of Kings, XFLAG/Mixi’s Monster Strike and Supercell’s Clash of Clans.
As per the reports of data.ai, TikTok entered 2023 with more than $6.2 billion in consumer spending already and then added another $3.8 billion throughout the year.
Read More Epic Games wins antitrust case against Google over Play app store
The reported statistics exclusively account for TikTok's revenue generated through consumer purchases on iOS and Google Play platforms. This calculation does not include third-party Android application stores in China, hence the total spending could be even higher.
The spending comes from TikTok’s in-app purchases of “coins” which are a virtual currency that users can spend on gifts for creators on the platform.
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