Super Bowl 2024: How much did a Super Bowl ad cost in previous years?

The Super Bowl is the most-watched television event in the United States, attracting millions of viewers every year. It is also the most expensive advertising opportunity for brands, who comPete to create the most memorable and engaging commercials for the big Game.

The high cost of Super Bowl ads reflects the high demand and the high impact of the event. Super Bowl ads are seen by a large and diverse audience and an attentive and engaged audience, who often watch the game for the commercials as much as for the football. Super Bowl ads also generate a lot of buzz and social media activity, extending their reach and influence beyond the broadcast. Super Bowl ads can also boost brand awareness, sales, and loyalty and showcase the brand’s creativity and innovation.

But how much do ads cost now vs what they used to cost to air in the Super Bowl?

A 30-second spot for Super Bowl 58 in 2024 is speculated to cost around $7 million. This is the same as the average cost in 2023 and a significant increase from the previous years. For comparison, the average cost of a 30-second ad during Super Bowl 54 in 2020 was $5.6 million, and the average cost of a 30-second ad during Super Bowl 50 in 2016 was $4.8 million.

This increase is in doubt, a result of how the Super Bowl has become such an important event for brands and what it can bring to them because of its exposure. The reality is that this trend will not stop as soon as the sport keeps on growing.