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Spotify to test AI generated playlists

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Spotify is testing a new feature that will create playlists with text prompts using AI. TikTok user @robdad_ posted a short clip with the caption, “I just randomly discovered Spotify’s ChatGPT?”

For selected users the feature is available under Your Library after tapping the plus sign to create a new playlist. Spotify confirmed to TechCrunch that it was testing the feature, but hasn't said if the AI playlist tool will launch for all users.

The feature is titled “Turn your ideas into playlists using Al,” with a chat bot field for text and prompt suggestions above.

Read: Google to test new feature limiting advertisers' use of browser tracking cookies

@robdad posted a TikTok video sharing how he used the feature to create a playlist from one of the prompt suggestions, “Here’s your Witch House Exploration playlist."

“We routinely conduct a number of tests,” a Spotify spokesperson wrote. “Some of those tests end up paving the path for our broader experience and others serve only as an important learning. We don’t have anything further to share at this time.”

 

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