‘Seafood for Life’ launched to spice up business’s popularity

Seafish marketing campaign invitations business to inform its optimistic and provoking tales

The UK seafood Business is being inspired to share optimistic and uplifting tales to help a brand new marketing campaign aimed toward enhancing the general public’s perceptions of seafood and its manufacturing.

Seafish, the general public physique that helps the UK seafood business to thrive, is that this week launching Seafood for Life, an initiative that goals to assist companies or people within the sector share excellent news tales the general public could not in any other case hear about.

These would possibly embrace technological and environmental developments to assist make the availability chain extra environment friendly and resilient, tales round creating employment for communities, spreading the information of fish as a protein wealthy meals supply or Business case research which assist debunk myths.

Seafish will then work with contributors to develop these inspiring tales into content material together with movies and pictures, information, social media posts, truth sheets and extra, to be shared with seafood companies and assist them talk positively concerning the business.

The content material can even be showcased in a brand new on-line Seafood for Life hub on the Seafish web site.

Seafish CEO Marcus Coleman stated: “The UK seafood Business has advised us it needs our help in serving to them enhance perceptions of seafood.

“Whereas we all know the Business faces challenges, it is usually clear that it is filled with passionate individuals with outstanding tales to inform and we’ve got developed Seafood for Life as a way of shining a light-weight on these optimistic examples.

“We’re asking individuals to get behind this new initiative and inform us their tales so we will create thrilling content material they’ll share to encourage the world to suppose higher of seafood and the Business that will get it onto our plates.

“Examples would possibly embrace how the business is responding to local weather change, to managing finish of life fishing gear or attracting new entrants to the business; regardless of the optimistic story, we need to hear about it.”

Though led by Seafish, the organisation believes Seafood for Life must be owned by the business and encourages companies to assist form its future path by contacting them with concepts by way of the devoted e mail deal with [email protected]

Extra details about Seafood for Life and easy methods to get entangled might be discovered at: Seafood for Life | Seafish