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How to master the lip contour hack behind pop stars’ perfect pouts

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Looking to pump up your pout without using filler? Lip contouring’s the viral technique you’ve got to try.

And few know more about makeup’s mouth-perfecting powers than Etienne Ortega, the go-to glam guru for pop stars including Lana Del Rey, Christina Aguilera, Mariah Carey and Demi Lovato.

“The ombré lip has definitely become my signature. People love it,” Ortega tells Page Six Style. “A lip always gives you confidence and when it’s a little overdrawn, it just makes it look more sexy.”

Etienne Ortega and Christina Aguilera attend The Daily Front Row's 6th Annual Fashion Los Angeles Awards
Etienne Ortega has worked with Christina Aguilera for years; the “Beautiful” singer presented him with the makeup artist of the year award at the 2022 Daily Front Row Fashion Los Angeles Awards. WireImage
Kris Jenner arrives at the 2024 Vanity Fair Oscar Party
He’s also Kris Jenner’s go-to glam guru. FilmMagic

As such, the in-demand makeup artist (who’s also worked with the Kardashian-Jenners) focused on lips for the launch his new makeup line, Ortega, offering up an oil, clear gloss, liners and crayon-style color sticks so fans of his star clients can replicate their dreamy contoured lip combos at home.

Of course, using a mix of light and dark shades to create the illusion of a fuller, more shapely mouth is an art unto itself — so we asked the artist to demonstrate three of his favorite lip combos on Page Six staffers. Read on for a trio of tutorials.

Lana Del Rey’s Cinnamon Girl Glam

A photo split of a Page Six editor and Lana Del Rey
Brian Zak/NY Post; Getty Images

“My signature look with Lana is a very cool-toned lip,” Ortega explains. “Her look is so simple but yet so iconic and timeless.”

Step 1: Prep

A makeup artist applying a lip oil
Brian Zak/NY Post

Start by prepping the lips with a balm like Blu Nectar Lip Oil, a jelly-like formula made with hydrating blue agave nectar, jojoba oil, vitamin E, aloe and squalane that “feels like silk,” per Ortega. Leave on for several minutes (or however long you like), then remove.

“You have the smoothest surface after; even when you wipe it off, you just feel super hydrated and rejuvenated,” he says.

Step 2: Liner

A makeup artist applying lip liner
Brian Zak/NY Post

Line the lips with your choice of a caramel or mauve liner. Ortega regularly uses two shades of his own Soft Contour Lip Liner on Del Rey: Cinnamon Girl (the name was inspired by one of her songs) and LA Chic.

When it comes to liner, the artist swears by his own signature technique: “I like to start in the Cupid’s bow and draw a little line down the middle. Then, I start to draw a heart on the Cupid’s bow, slightly overlined. That’s how you get that very pouty look that Lana has,” he explains. “After I’m done doing the heart on the top, I like to underline the bottom of the lip, and this kind of helps us as our guide.”

After “connecting the dots” by lining the entire mouth, Ortega continues, “I like to start filling in at the corners of the lip for an ombré effect. I usually like to get a brush and then just blend out the edges for a much more diffused look. That helps soften everything up.”

Just don’t fill in the entire lip with liner: “For that ombré look, you want to make sure that you are separating the deeper tone from the lighter tone,” he cautions. “If I start to mix it all together, you’re not going to have that dimension, so you want to keep certain areas open for the lip color.”

Step 3: Color

A makeup artist applying a lipstick
Brian Zak/NY Post

Fill in those open spaces using Agave Color Glow Stick in Nubes, or the pale pink-nude lipstick of your choice.

“I’m keeping it very center-focused to keep that ombré effect,” Ortega says. “From there, I’ll go back with my brush and start to blend out the edges and blend it into the liner.”

Step 4: Gloss

A makeup artist applying a lip gloss
Brian Zak/NY Post

Finish with a slick of clear gloss, like the Liquid Icon Hyper Gloss from Ortega’s new line.

“I really worked hard on this formula because I didn’t want it to be really sticky, but I did want it to be very shiny. I like to focus this mostly in the center,” he shares, adding that applying gloss mainly to the middle of the mouth creates the illusion of fuller, more luscious lips.

Demi Lovato’s Dreamy Nude Hues

A photo split of a Page Six editor and Demi Lovato
Brian Zak/NY Post; Getty Images

Lovato often gravitates toward a nude lip, like the one Ortega created for this year’s Vanity Fair Oscar Party.

“We got a lot of hype. Everyone loved the look,” he recalls.

Step 1: Prep

A makeup artist applying a lip oil
Brian Zak/NY Post

Apply a balm like Blu Nectar Lip Oil to hydrate the lips. Leave on for several minutes (or however long you like), then remove.

Step 2: Liner

A makeup artist applying lip liner
Brian Zak/NY Post

Apply a rich, chocolatey brown liner like Soft Contour Lip Liner in Xola (the name nods to Ortega’s and Lovato’s shared Mexican roots), using the aforementioned technique of drawing a heart on the Cupid’s bow, connecting it around the mouth and then filling in the corners.

“My girls love an overlined lip,” he says. “It creates a very pouty effect.”

Step 3: Color

A makeup artist applying lipstick
Brian Zak/NY Post

Fill in the rest of the mouth using a warm nude lipstick like Agave Glow Color Stick in Para Siempre, a hue whose name nods to another of Ortega’s clients: Mariah Carey.

“She has a song called ‘Forever,'” he notes. “There’s a little meaning to each shade.”


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Christina Aguilera’s Muse-Worthy Mauves

A photo split of a Page Six editor and Christina Aguilera
Brian Zak/NY Post; Getty Images

“My mauve shades are definitely inspired by Christina,” Ortega says.

“Musa is one of the shades, which means ‘muse.’ I named it after her because she’s my muse! We’ve been rocking the mauves for a minute, and it’s kind of our go-to right now.”

Step 1: Prep

A makeup artist applying a lip oil
Brian Zak/NY Post

Apply a balm like Blu Nectar Lip Oil to hydrate the lips. Leave on for several minutes (or however long you like), then remove.

Step 2: Liner

A makeup artist applying a lip liner
Brian Zak/NY Post

Apply a mauve liner like Soft Contour Lip Liner in Musa (Aguilera’s signature shade) using Ortega’s aforementioned technique: Draw a small heart at the Cupid’s bow, underline the bottom lip, connect to the corners and fill in the sides of the mouth to create an ombré effect.

“A lot of the time I use a little bit of foundation to clean up the edges if you want a really defined, sharp lip,” he says, sharing one of his go-to tricks.

Step 3: Color

A makeup artist applying lipstick
Brian Zak/NY Post

Fill in the open spaces in the middle of the mouth using a pale pink-nude lipstick like Agave Color Glow Stick in Nubes, blending with a lip brush as desired.

“It’s a very versatile shade for you to create that pop of lightness at the center,” Ortega says.

Shop the products:

  • Ortega Blu Nectar Lip Oil

    Ortega Blu Nectar Lip Oil
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  • Ortega Soft Contour Lip Liner

    Ortega Soft Contour Lip Liner
    Ortega
    Buy Now $16.00
  • Ortega Agave Glow Color Stick

    Ortega Agave Glow Color Stick
    Ortega
    buy now $22.00
  • Ortega Liquid Icon Hyper Gloss

    Ortega Liquid Icon Hyper Gloss
    Ortega
    Buy Now $18.00
  • Ortega Striptease Makeup Remover

    Ortega Striptease Makeup Remover
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