As 2023 comes to a close, Google's Year in Search offers a fascinating glimpse of the trends that captivated Pakistan in 2023.
This year's top searches in Pakistan spanned a broad spectrum, from the world of films and the adrenaline rush of cricket to culinary adventures and the quest for practical knowledge. These varied inquiries not only highlight the taste of Pakistanis but also underline the country's dynamic cultural and social landscape. Let's explore the diverse array of topics that captured the nation's interest, reflecting the unique searches that defined Pakistan in 2023;
Most searched tech-based topics
In 2023, Google's Year in Search revealed a keen interest in technology among Pakistani users, with a diverse range of tech-based topics topping the charts. ChatGPT garnered significant attention, reflecting the growing curiosity and fascination with artificial intelligence and its capabilities. Tamasha Live and ARY ZAP garnered the interest of users, indicating a shift towards new media and streaming services. The Infinix Note and iPhone 15 represented the smartphone category, highlighting the continuous consumer interest in the latest mobile technology and advancements.
Most googled personality
In 2023, Google's Year in Search highlighted a fascinating mix of personalities that captivated the interest of Pakistanis. Hareem Shah, who is known for her popularity on TikTok, topped the list, followed by Aliza Sehar, a Pakistani village vlogger and TikToker. The world of cinema was represented by Tiger Shroff, whereas Abdullah Shafique and Usman Khan dominated the field of cricket.
Most searched movies
In Pakistan, the diverse and changing film scene was clearly reflected in this year's top Google searches. The number one spot was held by Nolan's acclaimed film Oppenheimer, followed by the popular movies Jawan and Pathan, starring Bollywood's Shahrukh Khan. The film Barbie, known for its empowering feminist message, was also a hit in Pakistan, ranking in the top five.
Most searched solutions
Google's Year in Search for the How to category reflects the problems faced by Pakistanis. Topping the list was How to create a WhatsApp channel, indicating a keen interest in new features of messaging apps for communication. There was also notable curiosity about applying for a Canada visa. Creative and household queries, such as extending the life of flowers and removing mehndi, also made the list. Additionally, How to recover a Gmail account was a common concern, highlighting the importance of digital security and account management in an increasingly online world.
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Most searched events/occasions
This category was filled with cricket tournaments. The Pakistan Super League, a premier T20 cricket event in the country, led the list whereas the Cricket World Cup also captivated many, reflecting the nation's deep-rooted love for the sport. This list was followed by the Asia Cup 2023, the Indian Premier League (IPL), and the Ashes series. These searches clearly depict the country's passion for cricket and its various tournaments.
Most searched news
The top news searches included international and local events, along with notable personalities. The war in Gaza was a major point of interest, reflecting concern and awareness about global geopolitical issues. On the domestic front, the Ehsaas Program garnered considerable attention, indicating the public's interest in social and economic developments. In the realm of Celebrity news, Aliza Sehar, Akshay Kumar and Kajol made it to the top.
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