Decoding Blake Lively’s net worth: From ‘Gossip Girl’ salary to businesses and more

The Upper East Side’s IT girl Serena Van Der Woodsen aka Blake Lively has created an unsurpassable legacy as not only an actor but a legendary fashion icon, entrepreneur and well, the adorable Celebrity mom of four alongside husband Ryan Reynolds. You can be either obsessed with her or hate her, but you can’t ignore the iconic actress. Just like her millionaire role in Gossip Girl, Lively has accumulated millions of dollars in her more than 15-year stint in showbiz. Always attracting the public gaze (and scrutiny) with every move, she keeps the world inquisitive about her affairs (which is exactly why you’ve landed on this page). Let’s explore the net worth of Blake Lively, including her Gossip Girl and movie salaries, endorsement deals, Business ventures, real estate investments and more.

From cashing on her Hollywood stardom to capitalising on successful entrepreneurial ventures much like her Deadpool beau, Lively has amassed a sizeable fortune. Born to actor Ernie Lively and talent scout Elaine, Blake made her first on-screen appearance at the age of 10 in her father’s directorial Sandman. Years later, Blake got her first breakthrough role at 18 in the coming-of-age drama The Sisterhood of the Traveling Pants, which was followed by the cult-classic teen drama Gossip Girl. Transitioning from TV series to movies, Blake built a portfolio of projects like Green Lantern, The Age of Adaline as well as the recent talk-of-the-town It Ends With Us. Coupled with her business hustles and the perks of being an A-lister, Blake’s bank accounts are brimming with money. Here’s a closer look at her net worth.

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Blake Lively’s career overview and salary from Gossip Girl/ movies

 

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When Blake’s brother Eric asked his agent to send her on auditions, this is where her career started in full force. Playing Bridget in the 2005 movie The Sisterhood of the Traveling Pants brought Lively great success and soon, she was roped in for a number of acting stints with fancy remunerations. Take a look:

Gossip Girl (2007 to 2012)

Reported salary: USD 60,000 per episode

Playing the lead in the ensemble teen drama co-starring Leighton Meester, Penn Badgley as well as Ed Westwick, Blake earned really impressive paycheques for each episode. The series had a successful run for six seasons, winning a whopping 18 Teen Choice Awards. Given the show spanned 121 episodes, Blake Lively’s total reported salary would’ve been USD 72,60,000.

A Simple Favor (2018)

Reported salary: USD 80,0000

After a slew of notable films in her kitty, Blake landed the Anna Kendrick co-starrer A Simple Favour in her lap. Made on a USD 20 million budget, the film minted USD 97 million worldwide at the box office. The actors were also clearly paid handsome amounts. In May 2022, a sequel was also announced with Blake reprising her role.

It Ends With Us (2024)

Reported salary: USD 3,000,000

Fast forward to 2024, Blake Lively starred in the adaptation of Colleen Hoover‘s celebrated novel It Ends With Us. It’s safe to say that this is one of Blake’s most controversial projects, given all the feud with Justin Baldoni, her interviews being scrutinised on social media and so forth. Nonetheless, publicity is publicity. According to Showbiz Galore, Blake’s Lily Bloom was the highest-paid cast member, earning around USD 3,000,000. It Ends With Us is all set to topple Blake’s top moneymaker, 2011’s Green Lantern (USD 116.6M).

Blake Lively’s brand endorsement deals: Gucci, L’Oreal Paris

Blake Lively cemented a two-year deal with Gucci, working as a brand ambassador for the brand’s Première fragrance in 2012 and Chime For Change campaign in 2014 to spread awareness about the gender-based discrimination faced by women across health, education, justice and other spheres. If reports are to be believed, Blake got the two-year deal for USD 4 million. Moreover, she earned about USD 50,000 per store opening that she attended. In 2013, she also became the face of  L’Oreal Paris, marking her first major makeup campaign.

Businesses and investments of  Blake Lively

Preserve

 

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Blake started her own Lifestyle and e-commerce brand Preserve in 2014. The brand, which sold one-of-a-kind handcrafted goods, all selected by Lively, was dubious, to say the least. Preserve, with its exorbitantly priced items, was short-lived, with Blake shutting down the website just a year later in 2015. She stated that the brand never caught up to its original mission and failed to bring about difference in people’s lives as she hoped.

Betty Buzz

 

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In 2021, Blake launched a line of non-alcoholic drink mixers, called Betty Buzz. A fairly successful venture, Betty Buzz sold 2.5 million bottles in less than seven months with no marketing. The sparkling mixer company got an older sibling, Betty Booze, in 2023. The sister company is a line of alcoholic canned cocktails. Revealing the inspiration behind launching this idea, despite having quit alcohol, she told People, “Homemade recipes. Real fruit. Real ingredients. Quality booze. No crap. Also a real-time saver. Which is why I really did it.”

According to bevnet.com, Betty Buzz has been reporting a four-digit year-over-year retail sales growth since its 2021 launch. It sold 5 million bottles in its debut year and has achieved major retail distribution in over 8,500 stores nationwide.

Blake Brown Beauty

 

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Coinciding with the premiere of It Ends With Us was the launch of Lively’s new haircare line, Blake Brown Beauty. Clever marketing move, right? But honestly, fans were quite annoyed and disappointed as Blake went on parading her brands at each interview and appearance, converting the movie promotions into brand marketing campaigns.

Blake Brown Beauty draws inspiration from her own personal regimen of shampoos, masks and styling products. In a press release, Blake stated that the brand is “cleaner, cruelty-free, easier, yummier, more sustainable and more accessible,” than anything she has seen out there. Blake’s idea was to build a cleaner as well as a less expensive version of Kérastase, a luxury haircare brand she has used and loved over the years.

Blake Lively’s real estate portfolio

 

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Blake Lively and Ryan Reynolds have made some well-thought-out real estate investments across the globe. Here’s a breakdown of their fancy properties:

Bedford estate

Six months into their dating phase, the couple bought a home in Bedford, a short drive away from New York City for USD 2.3 million. This made them neighbours with A-listers like  Bruce Willis, Ralph Lauren, as well as Catherine Zeta-Jones. The two-acre property reportedly had three bedrooms and four and a half bathrooms, with a two-bedroom guest suite. However, the couple sold the part for a reported USD 2.4 million in 2013 after purchasing an even bigger estate in the area.

Pound Ridge mansion

According to Architectural Digest, the couple’s next pick was A USD 5.7 million mansion in Pound Ridge. Spread across 11 acres, the main house is about 9,000 square feet comprising seven bedrooms and six bathrooms. There’s also an outdoor barn and guest room. This happens to be their primary residence.

Tribeca loft

Years later, the duo purchased a fancy loft in NYC’s Tribeca. The star-studded building is also the residence of A-listers like Meg Ryan, Justin Timberlake, and Jennifer Lawrence. The seven-story building has 53 condos, including 45 lofts as well as eight penthouses. The two to four-bedroom units range from 2,000 to 5,000 square feet, while the penthouses stretch up to 9,000 square feet. Other amenities of the building are a 5,000-square-foot roof deck, a lush courtyard, a 75-foot lap pool, as well as private valet parking. The duo still owns this property.

Finally, what is the net worth of Blake Lively?

Looking at the aforementioned portfolio, the 2024 net worth of Blake Lively stands at USD 30 million, according to Celebrity Net Worth. Moreover, Blake Lively and Ryan Reynolds’ combined net worth is USD 380 million (USD 30 million and USD 350 million). The duo’s surely Hollywood’s power couple.

(Hero and feature image credit: blakelively/ Instagram)

This story first appeared on Lifestyle Asia Hong Kong