Lifestyle
Bethenny Frankel loves this $15 foundation: ‘Every bit as good’ as ‘expensive ones’
Bethenny Frankel may no longer be a “Housewife,” but she always keeps it real.
The famously candid star’s tested plenty of products since becoming a self-described “accidental beauty iNFLuencer,” but only a coveted few win multiple rave reviews.
Part of that elite group? Maybelline Instant Age Rewind Eraser Foundation ($15), a drugstore score she first praised back in 2022 in one of her buzzy TikToks.
Maybelline Instant Age Rewind Eraser Treatment Foundation
“This is a yes,” she said emphatically in the video while swiping some on with the special “spongey” tube.
“I love the applicator and it looks great,” raved the star, who’d also tested out luxury foundations from the likes of La Prairie before concluding Maybelline is “every bit as good as the expensive ones.”
And on Friday, the star doubled down on her rousing endorsement of the product, which packs SPF 20 and is designed for a smooth, creaseless finish.
Maybelline Instant Age Rewind Eraser Multi-Use Concealer
“I’ve said it before and I’ll say it again. LOVE this product…” the podcast host wrote in an Instagram Story, while sharing a screenshot of a Hollywood Life headline about her previous praise for the foundation.
Frankel’s equally enamored with the brand’s Instant Age Rewind Eraser Concealer ($11), which features the same sponge-top applicator for a smooth finish.
“It’s really good,” she said in a video outlining which products have earned places in the “very coveted real estate” of her beauty collection.
The beauty-reviewing Business mogul – who frequently takes drugstore finds for a spin — told Page Six Style in 2023 that she’s teaching her teenage daughter that “less is more” when it comes to beauty, adding, “Don’t believe the hype.”
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