Travis Kelce’s Cannes Lions friendship bracelet has a sweet shoutout to Taylor Swift

Travis Kelce knows this style statement works like a charm.

Attending the 2024 Cannes Lions Festival on Thursday, the NFL star gave girlfriend Taylor Swift a sweet shoutout with a BonBonWhims friendship bracelet featuring their initials, “TK” and “TS.”

While the style was a gift from a fan — who created it at the Pinterest Manifestival, per a press release — he was clearly charmed by the personalized bling, given he was spotted wearing it all afternoon at Stagwell Sport Beach with brother Jason Kelce.

“It’s surreal to see him walking around Cannes wearing a piece that’s handmade by a lovely fan with our unique charms and beads,” Clare Ngai, founder and CEO of BonBonWhims tells Page Six Style of the moment.

The accessory included red and gold beads, a nod, of course, to the Kansas City Chiefs and their colors. Meanwhile, the Pro Bowler, 34, may have been channeling Swift’s “1989” album aesthetic with his very French outfit: a crocheted baby blue and white shirt by Orlebar Brown ($745) paired with linen shorts.

Although his exact bracelet isn’t available to shop, the Chaotic Energy Bracelet ($88) offers the same colorful beading and “TS” letters.

BonBonWhims Customized Chaotic Energy Bracelet

“I’m so flattered that the attendees at our Charm Bar activation with Pinterest has so much fun that they came back to make another bracelet for Travis Kelce,” Ngai tells us, adding that fans can “get the same look by customizing your own Chaotic Energy Bracelet.”

If you prefer pearl beads, the Adjustable Custom Pearl Bracelet ($70) and Drop Bracelet ($108) also feature several identical charms — including the same dangling star.

BonBonWhims Adjustable Custom Pearl Bracelet

BonBonWhims Drop Bracelet

And while they’re all still in stock (for now) don’t take too long making the friendship bracelets, taking the moment and tasting it; the styles are likely to fly off the shelves swiftly.

Kelce’s far from the first star spotted in the brand’s Y2K-inspired pieces, as celebrities like Sydney Sweeney, Julia Fox, Meghan Thee Stallion and Kylie Jennner have all rocked its whimsical wares.

And earlier this year Gigi Hadid even stepped out in its shimmering Silver Micropave Pop Drop Earrings ($78) for a date with Bradley Cooper.

Silver Micropave Pop Drop Earrings

Given Swift and Kelce’s penchant for sentimental jewelry, perhaps they’ll soon follow suit; the Kansas City Chiefs player famously tried (and failed) to give Swift a beaded bracelet with his phone number during her Eras Tour stop in Kansas City last July, before their headline-making courtship began.

And the pop star’s gotten bejeweled in plenty of sparkling shoutouts herself, from a diamond “87” necklace to a beaded “TNT” bracelet she sported for a playoff game this February.

With the “Bejeweled” singer set to take the stage in London this weekend, it remains to be seen if the Kansas City tight end will make the trip from France to England to support his girlfriend — and if his new accessory will come along for the trip.