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Spotify rolls out new AI DJ feature to Australia

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Spotify has rolled out its latest innovation, an AI-powered DJ feature which aims to personalise and elevate the music discovery experience for the platform’s users.

The move comes as a direct response to Apple Music’s strides in personalisation as the two streaming giants continue to vie for dominance in the digital music landscape.

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Spotify’s AI DJ, which was officially launched in Australia on Wednesday, offers premium subscribers a unique and dynamic way to discover and enjoy music. By harnessing the power of artificial intelligence, the feature generates customised playlists and mixes that cater to individual user preferences, listening History and mood.

This innovative approach is designed to replicate the experience of having a personal DJ curating music selections, creating a blending of music tracks that suit the user’s taste and current state of mind. Subscribers will also have the option to listen to Spotify’s initial voice model, Spotify’s Head of Cultural Partnerships, Xavier “X” Jernigan, in English language commentary.

AI DJ employs a sophisticated algorithm that analyses various factors, including listening habits, favourite artists and user-generated playlists. The AI also considers external iNFLuences such as time of day, location and even the weather to create an all-encompassing music experience that adapts to different situations.

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