How Roblox Helps Builders Create, Scale, and Monetize

At Roblox, our imaginative and prescient is to reimagine how folks come collectively to play, work, and join. We’re constructing an immersive platform for communication and connection the place 71.5 million customers* in 190 international locations spend 2.4 hours enjoying video Games and sharing experiences day-after-day.

We need to empower any developer or creator to make something anyplace on our platform, and at this week’s Sport Builders Convention (GDC) in San Francisco, we showcased lots of the methods we assist folks create, scale, and monetize.

We unveiled two new AI instruments that may considerably pace up creating on Roblox. As well as, we introduced the evolution of our Creator Fund (beforehand generally known as Sport Fund). As earlier than, it focuses on funding next-level experiences with revolutionary Gameplay, bold visible designs, and unique concepts. And we’re additionally excited to develop the varieties of content material in this system. Which means we’ll be bringing beloved off-platform IP to Roblox, together with Paramount’s iconic Avatar: The Final Airbender, in addition to content material past video Games, like Neura Studios’ brand-new launch, Clip It.

Roblox and members of our creator neighborhood additionally hosted classes on matters starting from doing enterprise on Roblox to generative AI to the variations between free-to-play cell creation and creating on Roblox. We need to thank the Roblox creators who shared their experience onstage: @badcc, @Andybloxstar, @Erythia​, @Coffeenerd​, @CDDevelopment, @EncodedLua, @Toya_Studio, and extra.

Right here’s a deeper take a look at all the pieces we introduced this week that we’re assured will assist allow extra creators than ever to realize their targets on Roblox. 

Create

One of the vital issues we do for Roblox creators is develop instruments and applied Sciences that make creating 3D content material simpler and quicker. So this week at GDC, we introduced two new AI instruments — Avatar Auto Setup and Texture Generator — that do exactly that.

With Avatar Auto Setup, it is going to be easier than ever to create an avatar by shortly and mechanically changing a 3D mannequin into a totally animated avatar that folks can use instantly. This industry-leading instrument additionally supplies the power so as to add facial animation to avatars and might lower the time it takes to arrange an avatar from days to minutes.

With Texture Generator, creators will have the ability to use textual content prompts to shortly change and customise how 3D objects look. The textures the instrument produces mechanically conform to the form of objects, considerably lowering the work required to carry an object to life.

Texture Generator (Earlier than and After)

These are the newest examples of instruments that may assist creators proceed quicker from an thought to actuality in Roblox Studio. This free, superior 3D improvement software program makes it easy for nearly anybody to create something they will think about on Roblox. Constructed on our platform’s multiplayer, real-world simulation engine, it supplies creators with out-of-the-box entry to superior physics, our rising suite of revolutionary AI options, aerodynamics, and a lot extra.

Scale

At GDC, we delved into how creators on Roblox do greatest after they have entry to clear information exhibiting how their experiences are performing and the place there’s room to develop. We’ve been constructing out our strong analytics suite, which supplies creators actionable efficiency insights, permitting them to regulate their content material methods to replicate how their experiences are doing. And so they can quickly iterate primarily based on these insights by publishing updates in seconds, anytime they need, to cell, desktop, console, and VR concurrently.

We additionally explored our ideas and plans for Discovery on Roblox, which helps join creators with their splendid audiences and encourages them to proceed enhancing their creations. At scale, that gives a better variety of terrific content material for our customers, connecting them with the creations and communities that greatest match their pursuits. 

Roblox options an algorithm that repeatedly refreshes the creations and updates customers see. It’s a part of a wholesome discovery system constructed on community results, engagement, and monetization that enables creators to maximise their attain with our international viewers.

One nice instance is GuNFLight Studio’s Gunfight Enviornment, which Roblox customers have visited greater than 228 million instances because it launched final October. The workforce iterated on it shortly, and was capable of ceaselessly take a look at its adjustments to realize their enterprise targets and to enhance its discoverability. And by optimizing for efficiency, they made Gunfight Enviornment the most well-liked first-person shooter on Roblox. 

Monetize

Creators of all sizes, from people to massive studios, are demonstrating the numerous methods anybody can create and monetize their work on Roblox. In 2023, our greater than 25 million creators collectively earned $741 million, up 19 % yr over yr, and we’re all the time trying to give them extra alternatives to succeed. Once they do, our total ecosystem does too. So our objective is to empower all creators with a variety of the way to earn cash on Roblox, together with in-experience purchases, immersive adverts, and promoting avatar objects or creator plugins. 

We need to thank everybody who got here out to see us at GDC. To study extra about what Roblox affords creators, please go to our Creator Hub web page. We’re excited to see how our creator neighborhood grows and thrives within the months and years to return.

* As of This autumn 2023.