Burberry Beauty launches first flagship store at Harbour City

The iconic British luxury brand Burberry will be launching its first-ever concept flagship beauty store in Hong Kong. The flagship store is set to open in November at Harbour City in Tsim Sha Tsui. This allows customers to shop all the luxury collections in the heart of Hong Kong.

While the Burberry trench coat is a staple in high fashion, this new concept store will be focused on beauty. Expect to see the brand’s entire fragrance line along with its signature makeup range.

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Burberry’s new beauty flagship store will offer its entire fragrance line, including the Burberry Goddess Eau de Perfume Intense and Burberry Eau de Perfume. Moreover, the boutique will include the Burberry Signatures collection, with each perfume reflecting sophistication and luxury.

Besides that, the store will be offering Burberry’s signature makeup collection perfect for a flawless, radiant look. This includes a holiday-limited Burberry Festive Collection to celebrate the festive season. Don’t miss the newly launched Burberry Brit Shine Lipstick. The Beyond Wear Matte Cushion foundation is another highlight, providing 24-hour wear while withstanding sweat, humidity, and heat.

Embodying heritage and luxury

Burberry Beauty draws iNFLuence from their former London Haymarket store, which opened in 1913. The new outlet is based on the timeless classical architecture of London. The use of crafted stone and mouldings adds a touch of elegance and enduring durability. Burberry’s iconic symbol of heritage — the emblematic knight — is the focal point of the store’s fixtures. Additionally, their sofas bear the recognisable Burberry print. This flagship store immerses the customer in a historically rich and classy London experience.

The Burberry flagship store aims to redefine luxury retail by offering the full Burberry Beauty collection. Beauty enthusiasts can look forward to this new debut in the Hong Kong beauty scene.

Location: Shop 3227, Level 3, Gateway Arcade, Harbour City, Tsim Sha Tsui

(Images: Burberry)

This story first appeared on Lifestyle Asia Hong Kong